5 eCommerce Marketing Strategies That Will Drive Conversion in 2022

In order to be successful in this day and age, internet firms must utilise digital marketing strategies. Once your B2B ecommerce site is up and running, you must drive visitors to it because this is the only method to raise the number of orders, traffic, and the average order value of your products.

It is essential to build a robust B2B digital marketing strategy that provides customers with relevant, timely, and accurate product/service information in order to increase conversions. Moreover, it allows you and your items to be viewed ahead of the competition and to keep your website at the top of search engine rankings.

A total of 62 percent of B2B buyers rely on internet material to inform their purchasing decisions, and this percentage is expected to rise in the coming years. When it comes to building brand recognition and business growth, maintaining a positive online presence is essential. In order to accomplish this, you may implement ecommerce marketing best practises in 2022 that will offer value to your online presence while increasing conversions.

Here is a quick rundown of the most important e-commerce marketing methods you may implement for your B2B business:

Email Marketing

Many professional marketers feel that email marketing is a versatile ecommerce marketing technique that has the potential to significantly increase a company’s return on investment. People had begun to suspect that it was on its way out at some point in the past. In recent years, however, more sophisticated systems have been developed to automate the execution of email marketing campaigns.

Email marketing has become more efficient, convenient, and cost-effective as a result of this. The incorporation of content marketing into your B2B digital marketing plan is only reasonable.

Identify Buying Patterns

The purchasing behaviours of your clients might serve as a trustworthy guide for developing your digital marketing strategy, according to research. Examine your consumers’ interactions with your product or service before organising each month’s activities to identify techniques that have shown to be helpful. This manner, you may eliminate the techniques that aren’t working for your company while incorporating the ones that do work for your company.

The answers to the following questions will assist you in determining the purchasing habits of your customers.

Tackling Shopping Cart Abandonment

What is the start of the fiscal year for your clients, and when do they make their financial plans for the year ahead?
How long do customers take to determine whether or not to purchase our products over those of competing brands?
How long does it take for our products to be shipped?
Are our customers satisfied with our products and are they willing to share positive

B2B Mobile Commerce

Taking on the Problem of Shopping Cart Abandonment
According to the Baymard Institute’s research, an average of 69.57 percent of carts are abandoned on ecommerce websites. Consider the following scenario: you planned and executed your social media campaign just to get traffic to your consumers, and approximately 70% of them left without purchasing anything. It sounds a little depressing, doesn’t it?

Shopping cart abandonment can be caused by a variety of factors. However, the most frequently cited causes are as follows:

Product pricing is higher than that of competitors.
Incorrect start and stop times
Shipping costs are extremely high.
Taxes that were not anticipated
Website that is not responsive
The purchasing process is complicated.
Having difficulty locating the order
Identifying and addressing the causes that are causing your shopping cart abandonment rate to increase is essential if you want to see a decrease in this rate. With the assistance of your developers, you should be able to resolve any technical issues. To cope with other consumer behavior-related difficulties, you can add offers like as loyalty programmes, free delivery on orders over a particular amount, and sending them follow-up emails with discounts, among other things.

Invest in Search Engine Optimization

According to a 2017 survey by Google and the Boston Consulting Group, mobile traffic accounts for 40% of all ecommerce traffic. This means that a significant portion of your clients will access your website using their mobile devices. Consequently, if your website is not mobile-friendly, the chances of your company’s success are dwindling rapidly.

You must adjust your ecommerce technology to be mobile-friendly in order to remain competitive. You must choose the opportunity that will work best for your company out of the countless possibilities available. The testing of your website’s mobile speed to see if it is up to par with the competition is one thing that you really must perform.

Make an investment in Search Engine Optimization (SEO).
When it comes to the success of your website, the position of your website in Google search results is quite important. A higher position ensures that your website is worthy of the clients’ time and attention, or that it is not.

If your website does not appear on the first page of search results, it is likely to go undetected by potential customers and leads.

If you want your website to appear at the top of search engine results pages (SERPs), you must make an investment in SEO. One of the most effective SEO tactics is to enhance your product pages by using relevant keywords in their content. When users search for something comparable to your products, they will be more likely to land on your product pages immediately.


In addition to your business strategy and product demand, implementing eCommerce marketing techniques for your website is really crucial in order to increase sales statistics. An increase in conversion rates can assist your company in sustaining a significant increase in revenue over time.

In order to get the required outcomes, your advertising department, sales team, and content pros must all be aligned with the client sales funnel and business goals of the company.

These big-picture strategies can assist you in taking the first step toward increasing conversions on your website in the year 2022. So put them into action and observe how your eCommerce business evolves as a result.