These Are the Interface Trends that Are Keeping Today’s Casual Stock Traders Engaged
The prevalence of mobile trading is growing. Whether it be peer-to-peer payments, mobile wallets, or the trading of stock and cryptocurrencies, smartphone-based fintech is a booming field. In fact, this industry is expanding at a rate of almost 20 percent per year.
A new breed of trading apps that employ gamified, friction-reduced interfaces to bring the stock market to the masses and lead the charge are at the forefront of this movement.
The once-complicated world of stocks is now made simple, accessible, and exciting for everyone to participate in thanks to mobile applications (apps) such as Robinhood, Public, and Webull. This current trend in mobile app technology has led to an unparalleled increase in the volume of casual trading.
The Rise of Fintech and ‘Generation Investor’
In recent years, a trend known as “casual trading” has gained significant traction. Up to 15 percent of active investors got their start in the market in the year 2020, and the trend has become so widespread that it now has its own moniker: “Generation Investor.”
The user may begin betting in a matter of minutes, and with just a few clicks, they can place wagers on everything from rapidly rising penny stocks to Apple.
However, the convenience of access is not the only factor that draws in users. Trading is made easier, more enjoyable, and even more social with the help of these apps, which were developed from the ground up for the purpose. Communities have also gone widespread on platforms like as Reddit, where r/wallstreetbets played a role in driving the recent and notorious runs on the stock of GameStop and AMC.
The Top Interface Trends Engaging Casual Investors
The Leading Interface Trends That Are Capturing the Attention of Casual Investors
The mobile nature of these services means that you might be waiting for your supper at a restaurant or sitting at a bus stop and instantly explore, purchase, and sell stocks right from your phone. Users are doing this in an unprecedented amount, as the mobile nature of these services makes it possible. Let’s delve in and find out exactly what aspects of the user interface are responsible for causing this phenomena.
1. Mobile first
The emphasis placed on the mobile experience is one of the most important components in the process of making trading simple and interesting. This pattern is not a recent development; it can be found in practically every area of technological development.
It is far simpler and quicker to interact with a smartphone than it is with a laptop (or even a tablet), and providing a wonderful mobile experience increases the likelihood that people will come back.
When most people think of the stock market, a straightforward software for mobile devices probably isn’t the first thing that springs to mind. However, by concentrating on smaller screen sizes, touch-friendliness, and a simple user experience (UX), forward-thinking companies such as Webull and SoFi have transformed trading into something that can be picked up and done anywhere, which is a significant benefit for user engagement.
2. Simplify the trading experience
Trading applications have done an excellent job of taking the complicated information that is required for intelligent trading and presenting it in a way that is straightforward and easy to understand. Even for people who aren’t interested in investing, they make it possible to quickly and readily understand all of the information that users require.
One of the most notable illustrations of this is Robin Hood. Simply enter a dollar amount, and the entire process of purchasing and selling stocks will be condensed down into a single step for you. All you need to do is follow the prompts. When it comes to simplicity, that’s about as good as it gets.
Robinhood and other services like it have a significant competitive edge over more traditional investment applications like Charles Schwab since these apps demand multiple steps before you can make a purchase, one of which is an in-depth evaluation procedure.
3. Focus on community and social
The best trading apps, such as Public, include a significant amount of social components. Users have the ability to view the activity of their own networks and can even follow influencers on the platform to view the items they are purchasing and selling.
People are more likely to participate actively as a result of the sense of community that is fostered by this, particularly if they have friends who are using the service.
In addition to this, the visibility that investors have into the trading patterns of others presents them with a good opportunity to gain knowledge from investors who have more expertise in the market.
4. Gamify trading
The majority of these contemporary trading apps are more akin to lighthearted mobile games than they are to a traditional stock trading service. This takes care of two very important responsibilities:
Reduces the obstacles preventing access. Let’s face it, the idea of engaging in trading can be somewhat nerve-wracking. Trading applications can decrease the anxiety and friction associated with the activity by converting it into a straightforward, repetitive task that comes with built-in benefits in addition to any profits you may make on the stocks themselves.
Allows for repeated use of the activity. To satisfy our want for rapid gratification while also offering just the right amount of unpredictability and randomness to keep us coming back for more, developers of modern games – and especially mobile games – have grown quite skilled at combining these two elements. Trading apps may keep users engaged by utilising these similar concepts, which will keep users coming back for more.
Once more, Robinhood stands out as an excellent example of how to construct a trading experience while giving the appearance of being a game. The colours of the app shift according on the success of your portfolio, going from a cheerful (and money-colored) green to an urgent (and blood-colored) red. The software is also filled with animations, which assist liven up the action and make users feel more like active participants. These animations can be found throughout the app.
5. Provide news and ideas that give direction to new traders
A large number of contemporary trading apps provide news and information a prominent location in the user interface (UI). Some of these apps even force you to scroll through the news and information before you can access the trading interface. Once more, this choice is made with two goals in mind:
Providing information to those who may require further data before making decisions.
Increasing the amount of engagement that users have with the app, which in turn draws them back.
This is accomplished in an intriguing manner by Public by categorising stocks according to themes. Because themes group companies together according to category and user interest (such as sports, female-led, or plant-based), they make it simpler for investors to locate a company in which they are interested in investing their money.
Investing Has Never Been Easier
On the other hand, in order to access the trading interface on Robinhood, you will need to scroll past the news and stock ideas section first. This may appear to be in direct opposition to the goal of simplifying the experience, but in reality, it makes perfect sense: if a customer is inexperienced and is unsure of what to purchase, the Ideas and news list can provide them with a wealth of ideas to consider.
Investing Has Never Been Easier
The new breed of mobile trading apps available today holds a lot of promise, regardless of whether you are completely new to trading or just looking for a simpler and more streamlined experience overall. The fast expansion of the market has made it far simpler than ever before to make investments, and the slick user interfaces of the applications themselves provide a masterclass in engagement and make savvy use of social cues to ensure that users continue to return for more.