The Top 4 Project Management Tools for Digital Marketing
Implementing digital marketing project management solutions is the most effective approach to keep your digital marketing team on track and budget. Task assignment and completion date planning are made easier and more effective with project management software. They also help you plan the release of your material. What would you do if you didn’t have access to a powerful project management toolkit to keep track of tasks and action items?
A project management tool has been in use for many years by Jeremy Biberdorf, the owner of Modest Money (an investing and financial advice business). His company’s digital marketing rollout has been improved as a result of the implementation of project management tools, according to him. “I was able to save time juggling tasks and increase the overall efficiency of Modes Money’s digital marketing rollout after implementing project management tools in my business,” he says. Say goodbye to tracking your digital marketing tasks in spreadsheets, optimizing your content marketing approach, and get started with some amazing project management tools right away… This article discusses the top four project management tools that the greatest content marketing organizations employ; continue reading to learn more and implement these tools into your company’s workflow immediately.
Wrike is undoubtedly the best project management software that exists today. It’s simple to create complete digital marketing project plans in Wrike, which you can then present in a Gantt chart, sortable table, or workload view. Wrike saves time, allowing your team to devote more attention to marketing tactics that will result in increased sales.
Users of Wrike can easily see the tasks they need to complete on their “to-do” list by simply scrolling down. With built-in dependencies, users allocated to the next tasks are instantly alerted when all dependent tasks are finished, which is a terrific tool to keep projects efficient.
Everyone on your Wrike team will be able to keep track of deadlines, manage resources and assignments, track time, and communicate effectively within the context of individual tasks. Every time a Wrike user is singled out in a task by mentioning their name, they receive an alert in their Wrike inbox.
Wrike is a project management tool that can be used for any type of project. However, the optional “Wrike for Marketers” feature bundle elevates it to the top of the list of the best digital marketing software solutions available. Forms, document checking, and the creation of several versions of papers are some of the distinctive digital marketing tools.
You will save countless hours and money as a result of the efficiency of Wrike. All of the money you save can then be used to grow your business by reinvesting it in other areas. Improve your financial situation by checking out Betterment if you need a location to invest. You can also read this in-depth, full Betterment review for more information on how to grow your money.
Wrike offers software for both Windows and Mac desktops, as well as mobile applications for both iPhones and Android phones, allowing you to work on digital marketing initiatives from any device that has an internet connection.
ClickUp is another project management tool that is beneficial. One of the most astonishing aspects about it is that it provides a “Free Forever” subscription option. ClickUp is a great alternative to Wrike that can handle nearly all of the same duties as the popular project management software. Wrike has a more aesthetically pleasing graphical interface that is also more customizable.
Aside from the graphical adjustments, you may manage and collaborate on digital marketing initiatives like that of Wrike. One project management tool may be better suited for you than another, depending on your individual preferences and requirements; there are numerous project management solutions available. We’ve only talked about the first and second places.
In many ways, AirTable is similar to a spreadsheet in that it is a terrific tool for keeping track of databases. There are other additional characteristics, though, that make it particularly useful for large-scale marketing campaigns.
With Airtable, it is simple to integrate a large amount of content into your website or maintain track of information such as your sophisticated link-building plan that you are using in your digital marketing project.
- Fields – A field is analogous to a cell in a spreadsheet; it is the entry in a table that is being displayed. Fields are capable of storing information and data in addition to text.
- Check-boxes, text (long or short), attachments (such as photographs or documents), drop-down lists, time/date, links, and other types of fields are all supported by the system.
- Tables — A table is the core location for all of your information; it is similar to a spreadsheet in appearance and function.
- Bases – Bases are the locations where all of the information for your digital marketing project is kept. You can have multiple bases, for example, one for each digital marketing project that you are working on.
- You can save multiple views, each of which represents a different way the data is displayed to you through the user interface.
Records are the same as rows in a spreadsheet, and they are used to store information.
- Creating Workspaces – Workspaces are a collection of bases; you can create multiple workspaces. You might have three digital marketing initiatives that are connected and that are all in the same workspace, as well as another five projects that are all in a different workplace.
- Airtable simplifies the process of managing content and data for digital marketing projects. You will be able to streamline all of your digital marketing efforts even further thanks to its amazing collaboration features, which include the ability to link between tables, publishing views, and integration possibilities.
Slack is a popular team communication application that is widely used. In this day and age of the remote workplace, staying connected digitally is more important than it has ever been. Even though Slack’s user interface seems quite similar to that of a chatroom, it contains various valuable features that can help your team perform better and collaborate more effectively on digital marketing projects. Here are a few of the most useful features that Slack has to offer:
Channels – The fundamental concept of channels is the same as that of a chatroom. You can include anyone in a channel (within or outside of your company). Direct messages can be sent through channels, as well as messages concerning specific topics.
Teams – Slack allows you to create “teams,” which can include any or all of the members of your digital marketing department. Teams make it possible for everyone to stay in touch.
Integrations – Slack integrates seamlessly with a variety of well-known software services, including Google Drive, Dropbox, Github, Wrike, ClickUp, and Airtable, among many others. Not only does Slack allow you to stay connected, but it also makes it simple to integrate Slack with your digital marketing project management software.
Messaging – The messaging system in Slack is a critical tool in its toolbox, and it can be accessed through channels, direct messaging, or private groups. Communications may be searched quickly and easily to locate those old messages that you may need to refer to.
Application Programming Interface (API) — The Slack API (application programming interface) is handy for building automated processes, such as delivering automatic alerts over Slack when tasks in your digital marketing project management software are finished.
With Slack’s audio and video chat feature, you can interact in even more ways than ever before.
As you can see, Slack is much more than a simple communication platform; it serves a variety of functions. Slack is one of the most effective platforms for increasing employee productivity. It will improve the communication skills of your digital marketing team, and the better they communicate, the more effectively they will work together and complete tasks.