Cybersecurity Threats in the Banking Sector
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Financial Services PR Agency profile: Centropy PR

TechBullion spoke with Steven George-Hilley, founder of financial services PR agency Centropy PR, about the latest communications trends and developments in the financial services industry. Financial services firms are seeking rapid expansion as well as increased media profiles in order to attract new investors.

As George-Hilley points out, “the finance sector operates in an extremely rapid and competitive environment, and public relations campaigns can play a critical role in the amount to which new enterprises succeed in raising capital and drawing new investors to their cause.”

Centropy PR has quickly established itself as a top financial services public relations agency since its founding in 2017. The company provides clients with a range of services including crisis communications, fundraising, profile-raising, and investor engagement. The organisation now has over ten full-time specialist fintech and financial services public relations experts who are tasked with getting customers included in high-profile publications such as the Financial Times, Forbes, and City AM.

We started with a cryptocurrency and blockchain provider, then added wealth management providers and capital markets professionals as our client base grew. Our portfolio has continued to expand since then. Customers in the financial services industry include accounting firms, personal finance and payments specialists, as well as worldwide credit providers, according to Centropy PR. The organisation works with a diverse range of clients, ranging from start-ups to well-established multinational corporations.

The majority of the companies with which we deal are startups that are launching their first product or service. They want to get their brand in front of as many people as possible, establish a Google footprint, and generate further buzz through social media,” adds George-Hilley. “In order to accomplish this, our team works to generate attention-grabbing research and insights, as well as ensuring that our clients have a significant voice on the major challenges affecting the industry,” says the team. As he puts it, “We take great satisfaction in creating visually appealing solutions that attract traffic, customers, and engagement to the companies that we represent.”

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Centropy PR, a financial services public relations business, is offering a highly attractive industry in which to work. As the global financial services market continues to grow, independent economic forecasts predict that the market will grow from $20.4 trillion in 2020 to $22.5 trillion in 2021 this year, based on current rates, according to current estimates. Aside from that, when the economy recovers and market conditions improve, the worldwide market is predicted to grow to more over $28.5 trillion by 2025.

According to recent research published in the UK, the financial services sector contributed £132 billion to the economy in 2019, accounting for 6.9 percent of overall economic activity in the country. The capital, where half of the industry’s output was generated, was the most important location for the sector. In terms of its share of national economic production, the financial services sector in the United Kingdom ranked ninth among the OECD countries in 2019.

Compared to other sectors of the economy, research reveals that the financial services sector has shown to be more resilient to the economic repercussions of the Covid-19 epidemic, in part because workers find it simpler to work from home than in other sectors of the economy.

Despite this, times can be difficult. In November 2020, the sector’s economic output was 3 percent lower than it had been before to the epidemic. A total of 25,000 financial services jobs were on furlough as of November, accounting for 2 percent of eligible positions, compared to 13 percent across the entire economy. Employers in the financial services industry were furloughing 24 percent of their employees. According to official figures, the financial services sector received almost £447 million in compensation under the vacation scheme between October and December.

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“The time is ideal for financial services organisations to invest in public relations services in order to develop, particularly in light of the havoc caused by the Covid-19 outbreak,” adds George-Hilley. In order for customers to view and engage with your products positively, getting the appropriate kind of headlines and press attention is extremely crucial. It is therefore an essential step towards positive growth.

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Evangeline Christina is a Cyber Security Enthusiast, Security Blogger, Technical Editor, Certified Ethical Hacker, Author at Previously, he worked as a security news reporter in a reputed news agency.