How Real Estate Agents Can Use Tech to Stay Organized
The real estate industry is not an exception to the rule that technology is a driving force behind transformation in all other business sectors and industries.
Real estate agents of today are more receptive than ever before to the use of technology, and they make extensive use of it to carry out practically all of their responsibilities. Technology has become the new currency for real estate agents working in the 21st century. This is true across the board, from managing relationships and generating leads to optimising procedures.
But why is there so much excitement about real estate technology?
The usage of real estate technology not only makes you more efficient and organised, but it is also the only way to remain competitive in a market that is saturated with tech-savvy millennials, who now account for 36 percent of all home purchasers. Embrace the latest advancements in real estate technology to maintain your sense of organisation.
1) Management of Relationships with Customers (CRM)
CRM (customer relationship management) software was only exclusively available to large organisations that could afford pricey programmes; however, today, CRM programmes are readily available and inexpensive for any brokerage.
The use of customer relationship management software is rapidly becoming standard practise in the real estate industry. They are responsible for a wide variety of tasks, which can be grouped into the following three categories:
Automation of marketing processes
Automation of the customer service process
Through the automation of operations such as contact management, task management, alerts, and notifications, Salesforce automation provides sales people with the ability to increase their potential earnings. You will be able to keep track of every interaction with a consumer thanks to the marketing automation tool. You won’t need a pen to gather leads, score them, or nurture them if you have a good customer relationship management (CRM) software.
2) Managing Business Transactions and Coordinating Efforts
Because success and organisation go hand in hand, agents who are trying to increase their workload should place a greater emphasis on becoming more organised. For example, getting a purchase contract ratified is typically a time-consuming process that entails a significant amount of documentation.
Manual processes have the potential to displace and lose some papers, which can cause some processes to be held up. This is especially true in situations when organisational skills are insufficient.
Paperless Pipeline is one of the real estate transaction management solutions that a tech-savvy broker may utilise to automate all procedures and readily check which contracts or papers are lacking through the use of robotic process automation (RPA). These kind of tools also include automated checklists, due dates, and reminders to ensure that you always have a comprehensive picture of the workflow and are able to effortlessly coordinate the efforts of your team.
3) Digital Document Signatures
Do you want to close more transactions in 2020 while spending less time doing it? Electronic signatures are the way of the future and will be of tremendous assistance to you in accomplishing this objective.
With the help of digital signing software, you are able to electronically transmit papers to clients for the purpose of signing, and then collect their electronic signatures. When compared to the manual technique, where you might have to travel around or ask consumers to meet you at your office, this process saves time because it eliminates the need for either of those options.
Some of the most well-known names in electronic signature software are DocuSign, HelloSign, PandaDoc, and Zoho Sign. These software packages for electronic signatures on documents are not prohibitively expensive, and some of them, like HelloSign, even offer free plans.
4) Virtual Reality (VR) Experiences and Three-Dimensional Tours
The days of real estate agents going door to door with customers in an effort to make a hard sale are quickly becoming obsolete in today’s market for residential real estate. The real estate industry has entered a new era with the introduction of virtual property walkthroughs.
The real estate industry’s most recent tech advancements include virtual reality and 3D tours. The fact that these next-generation technologies provide a visual picture of the apartment of the future is largely responsible for their meteoric rise in popularity.
Purchasers can get a concept of what the apartment looks like by looking at images, but virtual reality (VR) and three-dimensional (3D) tours let buyers get a sense of the actual size and volume of rooms without having to be physically there. You can gain an advantage over your rivals by making use of these technological advancements.