Ramotion’s Unique Web Design Approach
Building a website for your company paves the way for new prospects, but only if you know how to advertise it effectively. A significant number of business owners place an excessive amount of emphasis on the creation of content and the expansion of website traffic. However, it is vital to take into consideration the various aspects of your website that could influence the actions of your site visitors.
Denis Pakhaliuk specialises in both the branding of products and the building of websites. His team at Ramotion, which specialises in marketing websites and landing pages, places a strong emphasis on conversions as well as on the ability to tell a compelling story. Denis has experience working with both small enterprises and major organisations, and he believes that companies of any size may gain a significant competitive advantage by implementing an all-encompassing web design strategy and process.
Web design approach
The designers at Ramotion believe that a marketing website is one of the most important tools that a brand can use to communicate its narrative. This helps to give a brand a more personal vibe, making it more relatable to end-customers and increasing the likelihood that they would purchase it. The designers are of the opinion that each and every marketing website ought to have a tone that conveys the voice of the business and resonates with the intended audience.
The method that Ramotion takes to web design entails incorporating essential parts of the brand identity that reflect the strategic goals of the client, the current status of the brand, and the client’s hopes and dreams for the future. Before beginning the design process, the web developers sit down with the clients and have an in-depth conversation with them about their plans.
Web design process
In order to ensure that its marketing website incorporates all of the necessary components, Ramotion employs a comprehensive web design procedure.
1) The Uncovering
During this stage, you will collect requirements such as critical use cases, current pain points, industry best practises, business goals, user personas, and competitive analyses.
The designers assess the chances that they can capitalise on, do equality research, verify accessibility according to WCAG 2.0, and keep an eye on takeaway synthesis.
3) Website structure
After conducting research on the aforementioned components, the designers would then proceed to work on the website’s information architecture and map, and they would compose the website’s copy in accordance with the IA and verbal identity.
4) Layout design
They come up with at least two or three ideas that they could utilise for web pages, create mood boards and visual positioning, shortlist high-fidelity wireframes, and use interactive prototypes wherever they are appropriate.
5) Visual design
They begin by imagining what the final appearance of the website will be before moving on to the design phase proper. This helps produce codes that are not only efficient but also straightforward, codes that the customer may be able to modify at a later time.
6) The development of HTML and CSS
Next, they put the content of the pages into the CMS that they are using. In addition to this, they create web pages in accordance with the visual design.
7) Visual content
This includes the website’s artwork, iconography, and photography style, all of which contribute to its overall appearance of being visually appealing and engaging.
The designers may also include integrations from third parties, such as CRM, A/B testing tools, and analytics, depending on the specifications provided by the client.
Why is web design from Ramotion different?
The visual identity, verbal identity, and brand strategy of Ramotion’s clients are taken into consideration during the web design process. The creation of a marketing website that gives careful consideration to both the user experience and the recognition of the brand may make a significant impact in both the number of customers acquired and those who remain loyal.
Taking the strategy of “setting it and forgetting it” will always lead to results that are less than satisfactory. Ramotion suggests making active efforts to promote your marketing website and looking into new ways to improve the quality of the user experience it offers.